In 2018, we successfully secured investment from Peter Jones and Deborah Meaden after almost three hours of

intense negotiation!


CEO, Sam Piri, 31, walked away with the investment and expertise he wanted. Peter and Deborah’s team have been working very closely with us over the last year allowing us to expand the ITAE Group.


Our events are more prominent than ever before - whether you’re a teenager, undergraduate, healthcare professional or member of the general public you can engage with us by clicking on any of our concepts below.










Life after the Den...
Deborah led the investment process which was a round of due diligence. The Dragons put a team around me and began preparing the broadcast. The episode attracted millions of viewers and we had to ensure that we were ready to service the demand. As due diligence got underway we awaited the broadcast date. In 2018, we invested in our own AV kit, including sound and lighting. We have built our own box office system to process ticket sales and expanded our event offer to become both an educational provider and an events production company.

Since Pitches to Riches…
All of us at the ITAE Group are outcome focused and move quite quickly. Our leadership team have a very broad set of skills which enables us to action things very quickly. Since Pitches to Riches was filmed there’s been some more exciting developments. We recently commissioned the manufacture of our own Big Top Tent meaning we can now run events in more locations, reduce ticket prices and increase our capacity. We’re also now operating in the Netherlands and Ireland as well as on our way to setting up events in New York and Chicago!


It would seem Tej’s throw away comment regarding running a circus may be coming true!



Another outstanding educational event brought to you by the ITAE Group.

All brands, logos and images found within this website are trademarks of the ITAE Group. All rights reserved. The ITAE Group trades under Inspire to Aspire Events Ltd. is a registered limited company in England and Wales. Company number: 9781131. VAT registered. 

Registered Office: ITAE Group, Unit 6, Roman Park, Tame Valley Industrial Estate, Wilnecote, Tamworth, B77 5DQ.. Click here for our: PRIVACY POLICY and TERMS AND CONDITIONS

Copyright 2019.. All rights reserved.


The ITAE Group operates a strict no refund or transfer policy on all tickets once purchased. Occasionally the ITAE Group may offer a refund to guests should the event be cancelled or postponed due to circumstances beyond our control. As per your consumer rights, you are entitled to a refund of the face value or any tickets purchased in associated with the event that that been cancelled or postponed. Should an event be affected by a cancellation or postponement, you will be notified by email using the email address inputted during the transaction. Please note, it is your responsibility to enter an accurate email address and ensure your mail box settings are updated to receive ITAE Group email correspondence. We advise you to monitor your general mailbox as well as spam and junk folders on a regular basis. You will have 7 days from the date of the email to contact our guest experience team using the online process as set out in our correspondence. Please note that refund request can take 14 days to be processed and 14 days to be credited back into your account. Booking fees are non refundable unless covered by the optional booking fee protection. 

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